Video to introduce the iPad by Apple
November 15th, 2022
Have you ever wondered about the introduction of the iPad by Apple? Perhaps some of you had an opportunity to see the introduction – just about 20 months ago. Here’s the video of that event.
Think about the PESTEL model – which of the 6 macro-environmental external forces were impacting Apple? Were they threats or opportunities – if so, to what extent? Explain your thinking.
Which of the industry forces (using Porter’s 5 Forces model) were evident at the time of this introduction? How do you think Apple regarded these forces – as threats or opportunities, and to what extent?
How could you use the VRINE model to explain the introduction of the Apple iPad? Which parts of the model applied – and to what?