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Video to introduce the iPad by Apple

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November 15th, 2022

Have you ever wondered about the introduction of the iPad by Apple? Perhaps some of you had an opportunity to see the introduction – just about 20 months ago. Here’s the video of that event.

Think about the PESTEL model – which of the 6 macro-environmental external forces were impacting Apple? Were they threats or opportunities – if so, to what extent? Explain your thinking.

Which of the industry forces (using Porter’s 5 Forces model) were evident at the time of this introduction? How do you think Apple regarded these forces – as threats or opportunities, and to what extent?

How could you use the VRINE model to explain the introduction of the Apple iPad? Which parts of the model applied – and to what?

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