Starbucks: $23B in three years
Starbucks? Chairman, Howard Schultz, has poised the company to take it the next level: $23B in annual sales. To do this, he must triple annual sales in 5 years.
Please write a 500 word response answering this question:
Can CEO Howard Schultz lead Starbucks to reach $23 B in three years? If yes, what strategies does he need to implement it successfully? If not, why?