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Starbucks: $23B in three years

Author:
January 22nd, 2023

Starbucks? Chairman, Howard Schultz, has poised the company to take it the next level: $23B in annual sales. To do this, he must triple annual sales in 5 years.

Case

Please write a 500 word response answering this question:

Can CEO Howard Schultz lead Starbucks to reach $23 B in three years? If yes, what strategies does he need to implement it successfully? If not, why?

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