Minority Research
I need research on the size, location, purchasing power, and market potential for the three largest minority target markets in the country—Hispanic Americans, African Americans, and Asian Americans.
Student Name
Date
Class
Minority Research Paper
Introduction:
Part 1:
African-American:
Total numbers in the U.S.
Information (source)
Percent of the total U. S. population
Information (source)
Rate of growth
Information (source)
Average household size
Information (source)
Average age
Information (source)
% with college degrees
Information (source)
Average or median income levels
Information (source)
Geographic location(s) – metro, states, etc.
Information (source)
Brands that have higher than average purchase for each group
Information (source)
Identify specific products which have above average usage for each group
Information (source)
Best media to use to target each group
Information (source)
ASIAN AMERICAN
Total numbers in the U.S.
Information (source)
Percent of the total U. S. population
Information (source)
Rate of growth
Information (source)
Average household size
Information (source)
Average age
Information (source)
% with college degrees
Information (source)
Average or median income levels
Information (source)
Geographic location(s) – metro, states, etc.
Information (source)
Brands that have higher than average purchase for each group
Information (source)
Identify specific products which have above average usage for each group
Information (source)
Best media to use to target each group
Information (source)
HISPANIC AMERICAN
Total numbers in the U.S.
Information (source)
Percent of the total U. S. population
Information (source)
Rate of growth
Information (source)
Average household size
Information (source)
Average age
Information (source)
% with college degrees
Information (source)
Average or median income levels
Information (source)
Geographic location(s) – metro, states, etc.
Information (source)
Brands that have higher than average purchase for each group
Information (source)
Identify specific products which have above average usage for each group
Information (source)
Best media to use to target each group
Information (source)
Part 2: Analysis of Business Potential for each group
For each “ethnic” group write a minimum of 2 paragraphs analyzing the business potential using the information found in your research for Part 1 and additional research necessary to complete your analysis. 12 pts.
African American
Comments/rationale narrative
Asian American
Comments/rationale narrative
Hispanic American
Comments/rationale narrative
Bibliography/Citations 7 pts.
