Marketing message: One sided or two sided
November 15th, 2022
Choose one of the options listed below to write a paper in the APA writing style. Include whether the message was one-sided or two-sided; whether the marketer used a central or peripheral route to persuasion; a socially undesirable position; or, if the message was delivered by narrowcasting, evaluate the potential issues:
Find two to three examples of each of the following two advertising appeals: fear and sex;
Watch one hour of prime time TV on a single channel; record the program and all its commercials. List all the commercials.