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Google versus Apple

Author:
November 5th, 2022

1. What trends in the general environment have influenced these changes in the associated media, hardware and software producer, and broadband provider industries?

2. From the point of view of Apple as the focal firm, which of the five forces seem to be having the most influence on Apple’s decision to enter with the Apple TV product? Justify your answer.

3. What competitive reactions do you expect broadband providers (cable and telecomm in particular) to pursue as a result of the entry by Apple TV and Google TV?

4. What actions would you recommend that Microsoft take to remain competitive in the television and entertainment delivery services covered in this case?

700 words total (not including questions)

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