Answer in Marketing for Nadia #109044
Al Kurdi (2017) argues that individual factors such as purpose-related factors, emotional-related factors, educational factors, cost-related issues and the demographic factors that influence the child and the parent affects toy consumer behavior.
Al Kurdi, B. (2017). Investigating the Factors Influencing Parent Toy Purchase Decisions: Reasoning and Consequences. International Business Research; Vol. 10, No. 4.