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Acquisition Decisions at Kellogg’s

Author:
November 4th, 2022

Kellogg Co. agreed to acquire Keebler Foods Co. for $3.86 billion, or $42 per share.

How would discounted cash flow analysis be used in analyzing such a major acquisition decision?

What were Kellogg’s objectives in the acquisition?

What kinds of qualitative issues could enter into the decision?

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